The Future is Apps
Is Your Brand App a Meatball Sundae? Leave a comment Read more »

Is Your Brand App a Meatball Sundae?

And the Meatball Sundae Award of 2010 goes to the Brand App. The meatball sundae is of course the queasy metaphor from Seth Godin for what you produce when you mix low involvement brands with sexy digital marketing. The only thing you’ll get by putting…


300K Apps and Counting [infographic] Leave a comment Read more »

300K Apps and Counting [infographic]

App of the Day have produced an interesting “State of the iOS App Store” infographic.  Key stats and facts The iOS App Store features 300K+ apps 67% of applications in the App Store are paid apps 50% of all apps (not just paid applications) cost…


Adage: Top Brand Apps of 2010 - Facebook vs Mobile Leave a comment Read more »

Adage: Top Brand Apps of 2010 – Facebook vs Mobile

It’s that time of year, lists of bests of for 2010, and predictions for 2011.  Trade magazine for the ad industry, Adage has released its verdict on the top 10 brand apps of 2010. Whilst mobile apps dominate, what’s interesting from the list is the…


Q&A on the Coca-Cola Brand App Challenge Leave a comment Read more »

Q&A on the Coca-Cola Brand App Challenge

The Coca-Cola brand app challenge underway at MobileAppChallenge now includes a much needed FAQ for entrants, copied here for your convenience.  There are some quirky answers, for example, No, you can’t enter if you are from Quebec, and “we don’t know” to the question of…


The Rise of Shopping Apps [Infographic] Leave a comment Read more »

The Rise of Shopping Apps [Infographic]

Mobclix have released a useful infographic summarising the healthy state of the app nation (US) with regard to shopping apps this holiday season.  Top takeouts 64% of Smartphone Owners Used a Price Comparison App During Black Friday. Impressions on iPhone Shopping Apps in November 2010…


The Rise of App Culture [infographic] Leave a comment Read more »

The Rise of App Culture [infographic]

Useful infographic from the good guys at flowtown on the increasing importance of apps and the rise of app culture (from the Pew Report). 18 apps per user on average, with 60% using game apps, 52% using news/weather apps and 51% using navigation apps…


Mobile Usage Trends and Stats [infographic] Leave a comment Read more »

Mobile Usage Trends and Stats [infographic]

An interesting infographic with some thought-proviking mobile facts and trends by Wilson Electronics – 4.6bn mobile phones in use across the globe, with Americans having a peculiarly sexual relationship with their phones – 15% answer call during sex, and 10% text during sex…


Coca-Cola Brand App Challenges Leave a comment Read more »

Coca-Cola Brand App Challenges

Over at the GSMA‘s new MobileAppChallenge site, three new design-a-brand-app challenges to promote Coca-Cola.  $80K in prizes, and entries to be in by Jan 10, 2011. Coca-Cola Zero Contest: Build an app that inspires people to think “It’s Possible”. Diet Coke Contest: Build an App that inspires young…


Nokia to Pay Brands to Develop Apps Leave a comment Read more »

Nokia to Pay Brands to Develop Apps

Nokia is planning to pay brands to develop apps for its Ovi Store, according to brand-e.biz, in a bid to play catch up with iPhone and Android smartphones.


Samsung Opens "Brand App" Store Category Leave a comment Read more »

Samsung Opens “Brand App” Store Category

Samsung Apps has added a new ‘Brand’ category to its download app store with apps from the Body Shop, Bobbi Brown, FENDI and Lancôme. Bobbi Brown app - a tutor app for applying makeup Make-up by Lancôme app – idem FENDI app – a promotional app with…


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News, comment and analysis on marketing with branded software applications - on mobile, on Facebook and on the Web

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